BEX Lab

A speaker with real experience and refreshing candour

Cutting-edge views, real-life experience and engaging delivery

Matt’s cutting-edge ideas, real-life experience and ability to engage, educate and inspire a crowd have seen him become a sought-after speaker at numerous high-profile events.

He’s a speaker who has walked the talk, having built and scaled a customer-led marketing ecosystem both locally and globally.

Despite his big achievements, Matt knows the devil is in the detail, and his insights from lived experience touch on all areas of the marketing landscape. 

Previous speaking engagements

Ubiquity Lab has also facilitated too many in-house corporate sessions to name, as well as various industry events.

Matt has a refreshingly relatable presenting style and can speak to many facets of the marketing and PR landscape:

How to fix marketing’s biggest problem

Content marketing or corporate vomit. Which are you doing?

What inspired brand marketing looks like

How to fuel commercial returns by integrating ‘pull’ and ‘push’ marketing

How purpose
can power profits

Creating valuable customer experiences – underpinned by insights

Photo of Matt Allison talking onstage
People inside a room listening to speaker Matt Allison

What people are saying

Photo of Damian Francis, Head of Event Content – Mumbrella

Matt has contributed as an industry expert to a number of events. He is one of the foremost experts in content marketing and is always top of mind when it comes to covering the topic. His focus on strategy, not just creativity, is an important differentiator in the market. He’s easy to work with, provides great insights, always achieves great delegate feedback and is very approachable. I wouldn’t hesitate recommending Matt as a content marketing expert and I’m sure I’ll be working with him again on future events.

Damian Francis, Head of Event Content – Mumbrella

Photo of Justin Kirby, Co-author of The Definitive Guide to Strategic Content Marketing

I’d put Matt Allison in the pantheon of Content Marketing thought leaders that includes Ann Handley, Joe Pullizzi, Robert Rose and Andrew Davis.

Justin Kirby, Co-author of The Definitive Guide to Strategic Content Marketing

Photo of Sarah Mitchell, Australian Editor – Content Marketing Institute

As someone who speaks and attends marketing events all over the globe, Matt’s frank delivery and candid discussion about his experience with content marketing left a lasting memory. It’s easy to get excited about success stories, and Matt has an enviable list of successes to share, but it’s his willingness to reflect on problems and how he solved them I found the most valuable. He’s helped me avoid untold grief over the years.

Sarah Mitchell, Australian Editor – Content Marketing Institute

Bex_Lab_20_Steps_ebook_ Cover_Title_Logo

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.

 

Plus, access our monthly missive Story Lab – brilliant content to grow your business.