Don’t just take our
word for it

Hear from the brands with whom we’ve partnered to drive change and meaningful growth. While we can only share the tip of the iceberg when it comes to strategy, the results speak for themselves.

HCF Logo with stethoscope

HCF: An uncommon approach increases customer, content marketing and business results

Brand experience map | Data-led consumer insights | Content marketing

  • A strategic roadmap was the foundation of HCF’s success.
  • We collectively engaged the business early and often.
  • Data-led territories differentiated HCF in a largely homogeneous market.
  • HCF embedded a new operating model – moving from channel-focus to a customer-led omnichannel approach.
SFI logo and medicine capsules

How SFI became a content marketing supremo and bona fide global health partner

Brand experience map | Data-led consumer insights | Content marketing | Communications architecture

  • SFI needed to better align its vision, marketing and sales..
  • We took a data-led approach to understand specific customers and their needs at key stages of the journey.
  • The insights unified SFI’s global content operation and underpinned all paid, owned and earned activity.
  • They now direct users to high value content and capture their data.
  • Their performance marketing is more targeted and efficient.
  • Increased acquisition by presenting products in the most relevant fashion.
Fulton Hogan Hero Image woman in hard hat looking at train tracks

Fulton Hogan: Aligning vision, sophisticated strategy and sublime execution

Strategy | Workshop facilitation | Change management

  • We helped develop a new strategic plan to guide and focus the MRPA, and its people on key priorities.
  • The strategy is visionary, actionable and measurable.
  • We mapped the existing baseline and leveraged Kaplan and Norton’s balanced scorecard.
  • The workshop engendered both executive, and organisational collaboration.
  • It did a dual job of accelerating short-term priorities and long-term growth.
HCF logo and finger touching newborn feet

HCF content marketing: Utility, emotion & sophisticated journeys empower women

Content marketing | Search | Data-led consumer insights

  • HCF undertook an endometriosis pilot to road-test its new operating model.
  • We mapped the optimum user journey and search volumes to develop the web hierarchy.
  • Content was produced based on data-led insights… and told compellingly.
  • Content was leveraged across multiple consumer touchpoints.
  • The landing page and content ranks on page one of Google – no small feat in just a few months.
  • It is the most successful search results HCF has achieved from a content campaign.
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