Takeout’s from the Kate (& Matt) M360 content marketing masterclass

We peel back the covers and highlight the top insights you can apply in your business from Kate and Matts’ recent masterclass at Mumbrella360 – and we give you the deck.

This year’s Mumbrella360 was one of the best yet, with a host of top local and international speakers.


I had the great honour of teaming up with Kate Brown, SFI’s Global Social Media & Content Manager, to host a masterclass on ‘How and why strategy is key to winning with content’.

Kate and Matt in action talking all things content marketing at Mumbrella360

And while I may be biased – full disclosure, SFI is one of our favourite clients – Kate rocked and was one of the event’s savviest speakers.


The bulk of the deck we presented is below, with some key SFI strategy removed. But I thought it was worthwhile sharing a few of my favourite ‘Kate gems’.


And here’s a fun challenge. If you think you can work out which slides each of Kate’s quotes apply to, hit me with an email and if you’re right, I’ll buy you lunch.

Kate’s key content marketing insights

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