At its core, content marketing strategy involves building and monetising an audience by finding the nexus of conversations you want to ‘own’, that your audience cares about, and are commercially relevant to your organisation.
Yet, as any seasoned strategist knows, the path to developing your content pillars – the key topics or themes around which you create and organise your content – is significantly more complicated.
This process becomes even more complex in large organisations, where strategies must navigate numerous stakeholders and competing priorities.
Collectively, the insights elicited from the questions below enable you to structure your content pillars in a way that intersect organisational, commercial and customer priorities.
Organisational perspective must underpin content marketing pillars
The ability to provide concrete answers to these questions serves as the litmus test for the strength of your content pillars and, by extension, your content marketing strategy.
Can you and your stakeholders answer these questions?
If not, it might be time to partner with us to review your strategy or benchmark your content maturity.
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