Inspiration, innovation truth bombs and news
Inspiration, innovation and insights
Influencers: A dirty word or power tool of marketing strategy?
Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.
A blueprint to find the best content production experts
In the land of content marketing, everyone’s an expert. But not all are created equal! Find out how to build the optimal content team without going broke.
SEO 101: Everything you need to write content for SEO
The relationship between brilliant content and ranking comes down to writing content for SEO. Without it, all you have is a bunch of words on a page.
Q&A with Tracy McBeth: the content virtuoso
Meet Tracy, the best journalist in the business at mapping a compelling story arc and seamlessly delivering it across print and video. She talks about emotion, shyness and content.
How to tell (and sell) your story to command attention
It’s an artform to start with data before honing in on the right story ideas, for the right audience, at the right time in their journey. Learn how a world-class journo does it.
Q&A with Holly Jones: a content marketing force of nature
Meet Holly, AustralianSuper’s content dynamo. She talks about solving customer problems with content and experiences, branded content sites, Jackie Chan and Yarra Valley pinot noir.
Other yarns you might enjoy
We think our eDM Story Lab
is pretty cool – hopefully you
do too. Sign up here:
We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here:
