Inspiration, innovation truth bombs and news
Inspiration, innovation and insights

Content marketing’s holy grail: journalists and data
Data-led storytelling is a learnt skill. We explain the secret sauce in the content-marketing sandwich: why a search-savvy journalist + data is the perfect formula for content gold.

How to build your in-house content marketing dream team
Whether you’re hiring in-house, outsourcing to an agency or working with a hybrid of the two, here are the key players you need to make your content marketing operation a success.

Consumer intent: Are you a marketing master or mendicant?
Whether or not you’re a marketing master comes down to one thing: how sophisticated your content and performance marketing is at exploiting consumer intent. We tell you exactly how to do it.

People like people: How to humanise your brand to capture consumer attention
Marketers walk a fine line when using emotive storytelling. We break down how to use people most effectively to create a powerful brand and capture attention.

The ethos and rules we live by
We explain BEX Lab’s mission and six core rules. While not as noble as the samurai’s bushido, they’re considerably less opaque than values.

How to build lasting and valuable customer relationships via a paid, owned and earned strategy
How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by AustralianSuper.
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