Inspiration, innovation and insights
Data-led storytelling is a learnt skill. We explain the secret sauce in the content-marketing sandwich: why a search-savvy journalist + data is the perfect formula for content gold.
Whether you’re hiring in-house, outsourcing to an agency or working with a hybrid of the two, here are the key players you need to make your content marketing operation a success.
Whether or not you’re a marketing master comes down to one thing: how sophisticated your content and performance marketing is at exploiting consumer intent. We tell you exactly how to do it.
Marketers walk a fine line when using emotive storytelling. We break down how to use people most effectively to create a powerful brand and capture attention.
We explain BEX Lab’s mission and six core rules. While not as noble as the samurai’s bushido, they’re considerably less opaque than values.
How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by AustralianSuper.
Other yarns you might enjoy
We think our eDM Story Lab
is pretty cool – hopefully you
do too. Sign up here:
We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here: